|The Jeffrey Modell Foundation’s Public Service Advertising campaign on PI is in its 7th year and continues to thrive. This exciting Awareness Campaign adds to our previous efforts bringing the total to over $240 million to date.
The launch of our Public Service Advertising Campaign, “When I Grow Up”, has proven to be a huge success. The PSA’s have been prominently featured on TV, radio, airports, shopping malls, magazines, taxi TV and even large billboards in Times Square. Vicki Modell, Co-Founder of the Jeffrey Modell Foundation, described the new Campaign as “one that allows a child to dream of days without hospital visits, sleepless nights, and without fevers. It encourages a child to be whatever they want to be…playing baseball, fighting fires, becoming a chef, and even a glittery rock star. These children now have a chance.”
JMF recently launched ads in Spanish: Estrella de Rock and Jugador de Béisbol.
Full page 4-color print ads have appeared in Time, Newsweek, Sports Illustrated, Forbes, InStyle, Harper’s Bazaar, Parents Magazine, and many others.
Click here to check it out!