Many Primary Immunodeficiency (PI) diseases can easily be diagnosed and effective treatment options are available. However, awareness of PI is sometimes lacking. As a result, many patients are left undiagnosed and untreated. In response, the Jeffrey Modell Foundation (JMF) established a Public Awareness and Physician Education Campaign to encourage earliest possible diagnosis, access to appropriate treatments, and to create greater awareness of these diseases among physicians and the general public.
JMF created the first ever Public Service Advertising Campaign for Primary Immunodeficiencies. The Campaign reaches the general public through television, radio, malls, airport dioramas, outdoor billboards, the Web, bus shelters, and magazines.
This year, JMF has created an ALL NEW PSA Campaign, "When I Grow Up", to continue raising public awareness. "When I Grow Up" speaks to the wonderment of a child's dream; a dream of a future without hospital visits, sleepless nights, and without fear. It speaks to the dreams of playing baseball, fighting fires, becoming a chef, and even becoming a glittery rock star. This Campaign highlights a milestone occasion for the Foundation - "25 Years and Still Reaching for the Stars".
The PSA's have been aired on network TV programs including: 60 Minutes, Good Morning America, Regis and Kelly, the Today Show, the Tonight Show, The Early Show, 20/20, Nightline, The Ellen DeGeneres Show, The Oprah Winfrey Show, Entertainment Tonight, Extra, Jeopardy, and during many televised sporting events. Full-page 4-color ads have appeared in Time, Newsweek, Sports Illustrated, InStyle, People Magazine, Bazaar, Parents magazines, and many others.
The Campaign, now in its seventh year, is supported, in part, by the US Centers for Disease Control and Prevention (CDC).