We’ve all been asked the question, “what do you want to be when you grow up?” For patients living with Primary Immunodeficiency, the chance to live full, healthy lives isn’t always guaranteed.
We created our first Public Service Announcement (PSA) “When I Grow Up” to encourage optimism and spread awareness for PI. Since 2004, we have reached thousands of families around the world with our PSAs on TV, in airports, on the radio, in bus shelters, on billboards, and even in Times Square!
It is our hope that when people read about children’s dreams to grow up and live happy, healthy lives, they will join our cause and answer the call to action. Over the years, the PSA campaign has led to a significant increase in the number of patients diagnosed and treated and helped to improve the quality of life of so many worldwide.
Together, let’s take the opportunity to help turn patient’s fear and uncertainty into laughter and the chance to thrive and feel empowered. If you see one of or PSAs when you’re out and about, snap a photo and share it with your own community to join our cause. You can also send it to us for a chance to be featured on our social media channels. Let’s continue to save more lives together!